walled gardens

As Walled Gardens Grow, The Open Web Closes Ranks

There’s an assumption in ad tech that while the walled gardens of Facebook, Google and Amazon have cashed in on as much as 61 percent of total US digital ad spend, the rest of the industry has been left squabbling over table scraps. It … Continue reading

Articles | Comments Off on As Walled Gardens Grow, The Open Web Closes Ranks

Advertisers Need More Interoperable Scenery Outside the Walled Gardens

In today’s multi-screen and platform ecosystem, marketers must be able to understand and engage consumers across channels and devices, which is increasingly challenging in a world of walled gardens. The majority of marketers cite lack of knowledge and cross-channel data … Continue reading

Cross-Device Targeting | Comments Off on Advertisers Need More Interoperable Scenery Outside the Walled Gardens

The Future of Addressability Across Channels

Addressability (reaching specific members of a broader audience) is improving, but it’s not yet in the place most marketers want it to be. Here’s what’s likely to happen with addressability during 2018, and beyond: Addressability within platforms Many people have … Continue reading

Articles, Cross-Device Targeting, In the News, People-Based Targeting | Comments Off on The Future of Addressability Across Channels