universal id

With Identity Graphs on the Rise, Focus Turns to Interoperability

The most stunning comeback in recent times in media has been the reemergence of walled gardens. Only a few years ago, many pundits attributed AOL’s early 2000s flameout to its insistence on creating a Disneyfied version of the Internet while … Continue reading

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Cross-Channel Marketing: Are We There Yet?

In 2014, cross-device targeting demand increased significantly in the marketplace. Marketers and publishers called for cross-device solutions, and solution providers claimed to offer them. However, the available solutions did not play well together, further complicating marketers’ ability to target the same users across … Continue reading

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Don’t Wait Around For A Universal ID

For more than a decade, the cookie was a more or less universal way to track users across the Internet. Faced with today’s multidevice world, we are witnessing a veritable arms race in cross-device tracking as marketers yearn for the … Continue reading

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