TruSignal

TruSignal, Inc. Launches Third-Party Seed Data Network to Increase Access to TruSignal’s Bid Price Optimizer™

TruSignal’s third-party seed data network features industry-leading data providers and helps advertisers optimize impression-level bidding with custom, people-based, data-driven solutions SAN FRANCISCO, Calif. – August 27, 2018 – TruSignal, Inc., a leading predictive scoring and people-based marketing technology business, today … Continue reading

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TruSignal CEO David Dowhan Joins DMA Council for Data Integrity

Data & Marketing Association’s exclusive group appoints industry veteran to help decide data labeling standards SAN FRANCISCO, Calif. — May 8, 2018 — TruSignal, Inc., an industry-leading predictive marketing and people-based audience business, announced today that the Data & Marketing Association, … Continue reading

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Bringing In Offline Data To Optimize Online Ad Bids

by Laurie Sullivan Google has allowed marketers to optimize the bid prices on digital ads for years using historic online data, but marketers don’t hear much about using offline data to optimize bids. Now TruSignal, a predictive analytics and data company, … Continue reading

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Amobee Launches Custom Bid Algorithms for Marketers

Solution Delivers Actionable Audience Insights for Campaign Optimization, Driving Performance Lift Across Verticals SINGAPORE & REDWOOD CITY, Calif. – March 8, 2018 — Amobee, a leading global digital marketing technology company serving brands and agencies, announced today enhancements to its platform … Continue reading

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Interview with David Dowhan, CEO & Founder, TruSignal

Tell us about your role and how you got here? What inspired you to start a people-based marketing company? When I was head of marketing for NextCard (a credit card originator from the Internet 1.0 era), I saw firsthand how … Continue reading

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People of Ad Tech: TruSignal CEO David Dowhan

TruSignal CEO David Dowhan tells WIT Strategy Partner Bill Brazell that his company just raised $5 million to help DSPs use offline data — including voter-registration files, investment files and car-purchase data — to build people-based lookalike audiences for online targeting. Originally posted on The … Continue reading

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TruSignal, Inc. Secures $5 Million Series A Financing

Predictive Score Marketing technology company releases TruAudience® Platform Custom APIs that enable partners to seamlessly integrate offline data and lookalike modeling within their own platform   SAN FRANCISCO — October 12, 2017 — TruSignal, Inc., an industry-leading predictive marketing and people-based … Continue reading

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TruSignal Snags $5 Million In Funding To Double Down On Lookalike Modeling

TruSignal is striking out on its own with $5 million in Series A funding and a plan: to help demand-side platforms and data providers use offline data to build people-based lookalike audiences for online targeting. On Thursday, TruSignal completed its … Continue reading

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TruSignal and LiveRamp Deepen Integration to Optimize Bid Price Decisioning

TruSignal uses offline data to inform predictive scoring and improve the efficiency of impression-level decisions SAN FRANCISCO, CA, May 30, 2017 TruSignal, a leading provider of predictive scoring and people-based audiences for digital marketing, announced a deeper strategic integration with LiveRamp, … Continue reading

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How an Independent Consulting Firm Found TruSignal Outperformed Other Campaign Tactics by 92% [Live Webinar Recap]

The TruSignal team recently hosted a webinar to share findings from the September 2016 commissioned study, The Total Economic Impact™ (TEI) of TruSignal, conducted by Forrester Consulting on behalf of TruSignal. The webinar featured guest speaker Michelle Bishop from  Forrester … Continue reading

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