transparency
Coming Clean: 4 Steps to Resolve Martech’s Struggle for Data Transparency
We’ve all heard the martech industry leaders across advertisers, agencies, data providers, platforms and publishers rally for increased transparency. But is the industry listening? More than half of advertisers still note data transparency as a significant programmatic challenge, according to … Continue reading
The Pendulum Swings: Balancing Transparency with Efficiency and ROI
The issue of transparency has taken center stage in the ad tech world, and for good reason. For too long, the industry has seriously lacked it. Advertisers have led the charge by cutting spending to entities that refuse to shine … Continue reading
The End Of The ‘Black Box’: The Coming Self-Service Revolution
Let’s think back to the adolescent stages of the computing revolution, back when humans and computers maintained an awkward, sometimes rocky relationship. Back then, there was a lack of trust, knowledge, experience, and feeling of control. Very few people really … Continue reading
