segment targeting

Your Marketing Jargon Primer

Terminology matters in today’s digital advertising. And yet, it seems that the speed of our linguistic innovation has outpaced our ability to really make good use of our shiny new acronyms and buzzwords. What’s worse still is that all the … Continue reading

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Boost Results with People-Based Marketing

Amid the rapid emergence of programmatic, two unsettling issues have come to the fore that have since gobbled up much of the airtime — fraud and viewability. The industry is in a frenzied rush to address both. Marketers have channeled … Continue reading

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