ROI measurement

Third-Party Data: Are You Asking the Right Questions?

Have you tried adding third-party data to your digital targeting campaigns only to realize it didn’t help? There are vendors in the ecosystem who claim third-party data is optimal for audience targeting, and then they don’t deliver. Third-party data is … Continue reading

Articles, Data & Audiences | Comments Off on Third-Party Data: Are You Asking the Right Questions?

Conquering the Middle Funnel Requires a New Approach to Digital Marketing

The entire premise around mid-funnel marketing is to influence users to learn more about your brand, to educate them and motivate them to take action. But unless you are targeting the right people—those who look like your existing, best customers—the … Continue reading

Articles, Closed-Loop ROI Measurement, Cross-Device Targeting, Data & Audiences, Mid-Funnel Prospecting | Comments Off on Conquering the Middle Funnel Requires a New Approach to Digital Marketing