real-time bidding

The Price is Right? Let the Data Answer That

Programmatic audience targeting has increasingly become table stakes and today provides fewer performance increases than in years past. There are plenty of vendors providing competitive (and increasingly comparable) ways to target consumers based on the data available through third-party exchanges. … Continue reading

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Baby Steps: Addressable TV Predictions for 2018

Advanced TV is still finding its legs. What does 2018 have in store? We’ve seen a crawl toward programmatic improvements thus far, with more marketers embracing the automated buying process across linear TV. Some progressive marketers have taken more significant baby steps in … Continue reading

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The Power of View-Through Attribution

A few months back Triggit wrote a great blog post on attribution and why view-through matters. Based on their findings and with support of the March 2009 comScore study they concluded that: “Although the click is a bad indicator of conversion activity within a 15 or 30-day window, it is NOT a completely useless metric in display. Continue reading

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