programmatic

How to Flourish with Custom People-Based Audiences

As marketers continue to push spend to programmatic channels, they’re looking to expand beyond basic CRM retargeting. Many are realizing that the next step to gaining a competitive edge is using custom people-based audiences in all of their programmatic buys. To … Continue reading

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The Pendulum Swings: Balancing Transparency with Efficiency and ROI

The issue of transparency has taken center stage in the ad tech world, and for good reason. For too long, the industry has seriously lacked it. Advertisers have led the charge by cutting spending to entities that refuse to shine … Continue reading

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Baby Steps: Addressable TV Predictions for 2018

Advanced TV is still finding its legs. What does 2018 have in store? We’ve seen a crawl toward programmatic improvements thus far, with more marketers embracing the automated buying process across linear TV. Some progressive marketers have taken more significant baby steps in … Continue reading

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Stayin’ Alive: A New Innovation That’s Giving Us Programmatic Fever

Data is a lifeline in today’s age of digital disruption. Brands that don’t use data to innovate often struggle to survive. And for those who aren’t keen to this warning, consider one question: When is the last time you visited … Continue reading

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Winning with Addressable TV

The fate of addressable TV is binding. The oldest screen will converge with the efficient world of programmatic. Programmatic ad buying continues to make digital advertising increasingly automated and efficient. The data-driven decisioning technology benefits all players in digital advertising: … Continue reading

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Boost Results with People-Based Marketing

Amid the rapid emergence of programmatic, two unsettling issues have come to the fore that have since gobbled up much of the airtime — fraud and viewability. The industry is in a frenzied rush to address both. Marketers have channeled … Continue reading

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Secrets of the Middle Funnel: Four Simple Steps to Grow Your Business

By now, marketers are well-versed in direct response, aka bottom funnel, marketing—i.e., search marketing, retargeting and behavior targeting. The middle funnel is about influencing the right shoppers and prospects before they are in-market or ready to buy. For longer consideration … Continue reading

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If It Looks Like Real-Time, It Must Be Lookalike Time

In one of the most surprising temporal mash-ups of consumer data flow I’ve seen yet, real-world data targeting firm TruSignal has developed a method for integrating offline consumer profiles with BlueKai’s real-time, “in-market” consumer behavior data. The result is a … Continue reading

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