profile data

Retail Marketers: Beat Your Competitor’s Holiday Mad-Dash with This Digital Strategy

For retail marketers, the holiday season is upon us and the forecast looks bright. The billions of e-commerce dollars on the table are causing a surge in competition that will increase as the holiday season draws closer. Digital marketers facing increased … Continue reading

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Name that Data: An Ultimate Guide to Distinguishing Behavioral from Profile

Marketers: Know your data distinctions. Programmatic transactions will make up a majority of non-search digital ad spend by the end of this year. With massive amounts of data needed to fuel programmatic for audience targeting, discerning which data is optimal … Continue reading

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3 Reasons Marketers Need to Embrace Offline Data

Marketers are beginning to recognize the value of Big Data for programmatic advertising and audience targeting. But exploiting the correct type of data, depending on unique campaign objectives, is one of the most formidable tasks on a digital marketer’s long … Continue reading

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How to Measure Your Online Prospecting Campaigns

In a recent article by ConvertMedia’s Yoav Naveh, “Retargeting is Not Prospecting”, Yoav made mention of a few very important and noteworthy concepts when it comes to prospecting campaigns. The high-level idea that retargeting is fundamentally different than prospecting is an important one. Continue reading

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