predictive targeting

The End Of The ‘Black Box’: The Coming Self-Service Revolution

Let’s think back to the adolescent stages of the computing revolution, back when humans and computers maintained an awkward, sometimes rocky relationship. Back then, there was a lack of trust, knowledge, experience, and feeling of control. Very few people really … Continue reading

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Your Marketing Jargon Primer

Terminology matters in today’s digital advertising. And yet, it seems that the speed of our linguistic innovation has outpaced our ability to really make good use of our shiny new acronyms and buzzwords. What’s worse still is that all the … Continue reading

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