predictive scoring
Dynata Introduces Research-to-Marketing Audience Expansion Through Strategic Alliance with TruSignal
Innovative solution allows highly accurate scaling of survey segments to marketing-sized audiences using offline, people-based data Dallas, Texas (February 12, 2019) – Dynata, a global leader in first-party data and data services, now enables brands to directly expand their first-party … Continue reading
TruSignal and LiveRamp Deepen Integration to Optimize Bid Price Decisioning
TruSignal uses offline data to inform predictive scoring and improve the efficiency of impression-level decisions SAN FRANCISCO, CA, May 30, 2017 TruSignal, a leading provider of predictive scoring and people-based audiences for digital marketing, announced a deeper strategic integration with LiveRamp, … Continue reading
How an Independent Consulting Firm Found TruSignal Outperformed Other Campaign Tactics by 92% [Live Webinar Recap]
The TruSignal team recently hosted a webinar to share findings from the September 2016 commissioned study, The Total Economic Impact™ (TEI) of TruSignal, conducted by Forrester Consulting on behalf of TruSignal. The webinar featured guest speaker Michelle Bishop from Forrester … Continue reading
Independent Consulting Study Finds TruSignal Improves Return on Ad Spend by 92% Compared to Other Campaign Tactics
Independent review shows 435% marketing ROI and an almost-immediate payback period from using offline data and predictive scoring to target high-value prospects SAN FRANCISCO, CA, October 20, 2016 TruSignal, a leading provider of predictive scoring and people-based audiences for digital advertising, … Continue reading
TruSignal Pioneers First-of-its-Kind Access to Consumer Insights in New Self-Serve Audience Targeting Platform
Innovative platform delivers more than 30 consumer insight reports and leverages offline data and predictive scoring to build and distribute custom cross-channel audiences SAN FRANCISCO, July 20, 2016 – TruSignal, the leading provider of predictive scoring and people-based audiences for … Continue reading
The Insurance Industry’s Ad Feud and Struggle for Sustainable Advertising
There’s a vicious cycle beleaguering the insurance industry, threatening advertising sustainability and increasing insurance rates, and inflated online signals are at the epicenter. The Cycle Insurance rates are set to increase, according to reports by Forbes, Allstate and Geico, which will inevitably prompt consumers … Continue reading
