predictive modeling

What CDPs Can—And Can’t—Do

Marketers have long wanted to consolidate the data they need on each customer into one place. But even in today’s martech landscape, rife with data-devoted technologies, marketers still haven’t cracked that code. In late 2016, the Customer Data Platform Institute … Continue reading

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How To Extend the Power of Your First-Party Data

Data algorithms. They’ve leapt into notoriety over the past decade with curious stories about unexpected data correlations. Through data mining Wal-Mart discovered a bizarre correlation between diaper and beer sales. Inside Sales uncovered that sale cycles eerily coordinated with lunar … Continue reading

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TruSignal Announces Release Of TruAudience Platform

TruSignal, an ad-tech company that provides predictive modeling capabilities for custom audiences, on Wednesday announced the release of its TruAudience platform. The platform provides audience management, predictive modeling and consumer insights directly to marketers, with modules that allow for the … Continue reading

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Fighting The Data Deluge at Brandworks University 2013

Over the past year, I’ve heard from clients, prospects, competitors, and partners about the amount noise in the adtech ecosystem. The words may differ slightly, but the theme is the same. Lots of undifferentiated vendors in the Big Data space creating too many new acronyms and how this big deluge of data (both third- and first-party) should be used to improve marketing efforts.

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