Predictive Analytics

RampUp 2016 Recap: Data As An Asset

  As we wind down from RampUp 2016, the annual adtech summit hosted by LiveRamp, we’re reflecting on the technology, ideas and opinions that converged at the dynamic industry event. If you missed the summit, or you’re reflecting, here’s a rundown … Continue reading

Articles, Data & Audiences | Comments Off on RampUp 2016 Recap: Data As An Asset

Retail Marketers: Beat Your Competitor’s Holiday Mad-Dash with This Digital Strategy

For retail marketers, the holiday season is upon us and the forecast looks bright. The billions of e-commerce dollars on the table are causing a surge in competition that will increase as the holiday season draws closer. Digital marketers facing increased … Continue reading

Articles, Data & Audiences, Predictive Analytics | Comments Off on Retail Marketers: Beat Your Competitor’s Holiday Mad-Dash with This Digital Strategy

How Not Targeting Makes You a Better Marketer

If you’re a direct response marketer and your conversion rates are 100 percent, this article probably isn’t for you. For the rest of you looking to move the needle in your digital campaigns, continue on. The premise of direct response … Continue reading

Articles, Audience Filtering, Data & Audiences | Comments Off on How Not Targeting Makes You a Better Marketer

Why Predictive Analytics Is a Must-Have for Your Digital Marketing Strategy

Digital campaigns should drive sales – it’s pragmatic in theory, yet problematic in practice. That’s why innovative marketers with aggressive customer acquisition growth goals are incorporating predictive analytics into their digital marketing toolkit. Predictive analytics, more specifically predictive modeling, is … Continue reading

Articles, Predictive Analytics | Comments Off on Why Predictive Analytics Is a Must-Have for Your Digital Marketing Strategy

TruSignal Pioneers New Approach to Digital Marketing

SAN FRANCISCO – March 3, 2014 – TruSignal, a next generation, data-driven marketing company, announced today a new approach to digital marketing and introduced Demand CampaignsSM mid-funnel digital campaigns that target future customers based on value.

Continue reading

Press Releases | Comments Off on TruSignal Pioneers New Approach to Digital Marketing

How to Measure Your Online Prospecting Campaigns

In a recent article by ConvertMedia’s Yoav Naveh, “Retargeting is Not Prospecting”, Yoav made mention of a few very important and noteworthy concepts when it comes to prospecting campaigns. The high-level idea that retargeting is fundamentally different than prospecting is an important one. Continue reading

Articles, Data & Audiences | Comments Off on How to Measure Your Online Prospecting Campaigns

Diamonds in the Digital Rough: Uncovering Highly Desirable Online Prospects with Audience Expansion

If today you are only targeting hand-raisers or those showing online intent, you are potentially missing out on a universe of users who could be a great fit for your product or brand. Continue reading

Articles, Data & Audiences, Mid-Funnel Prospecting | Comments Off on Diamonds in the Digital Rough: Uncovering Highly Desirable Online Prospects with Audience Expansion

Fighting The Data Deluge at Brandworks University 2013

Over the past year, I’ve heard from clients, prospects, competitors, and partners about the amount noise in the adtech ecosystem. The words may differ slightly, but the theme is the same. Lots of undifferentiated vendors in the Big Data space creating too many new acronyms and how this big deluge of data (both third- and first-party) should be used to improve marketing efforts.

Continue reading

Articles, Data & Audiences | Comments Off on Fighting The Data Deluge at Brandworks University 2013

TruSignal’s 90-Second Animation On Digital Audience Targeting

TruSignal today introduced a short, informative animated presentation which dynamically tells the TruSignal story, and summarizes, in easy-to-understand language and with compelling visuals, how brands and interactive agencies can more precisely target their digital advertisements for improved campaign results.
Continue reading

Articles | Comments Off on TruSignal’s 90-Second Animation On Digital Audience Targeting

Mining “Big Data” for Political Donors

Red states and blue states and often predictable in their political allegiances. But when looking for likely campaign contributors, expect the unexpected. Consider that the top five blue (Democratic) states—based on voting in presidential elections between 1992 and 2008—are District … Continue reading

In the News | Comments Off on Mining “Big Data” for Political Donors