For retail marketers, the holiday season is upon us and the forecast looks bright. The billions of e-commerce dollars on the table are causing a surge in competition that will increase as the holiday season draws closer. Digital marketers facing increased … Continue reading
Digital campaigns should drive sales – it’s pragmatic in theory, yet problematic in practice. That’s why innovative marketers with aggressive customer acquisition growth goals are incorporating predictive analytics into their digital marketing toolkit. Predictive analytics, more specifically predictive modeling, is … Continue reading
In a recent article by ConvertMedia’s Yoav Naveh, “Retargeting is Not Prospecting”, Yoav made mention of a few very important and noteworthy concepts when it comes to prospecting campaigns. The high-level idea that retargeting is fundamentally different than prospecting is an important one. Continue reading
If today you are only targeting hand-raisers or those showing online intent, you are potentially missing out on a universe of users who could be a great fit for your product or brand. Continue reading
Over the past year, I’ve heard from clients, prospects, competitors, and partners about the amount noise in the adtech ecosystem. The words may differ slightly, but the theme is the same. Lots of undifferentiated vendors in the Big Data space creating too many new acronyms and how this big deluge of data (both third- and first-party) should be used to improve marketing efforts.
TruSignal today introduced a short, informative animated presentation which dynamically tells the TruSignal story, and summarizes, in easy-to-understand language and with compelling visuals, how brands and interactive agencies can more precisely target their digital advertisements for improved campaign results.
Red states and blue states and often predictable in their political allegiances. But when looking for likely campaign contributors, expect the unexpected. Consider that the top five blue (Democratic) states—based on voting in presidential elections between 1992 and 2008—are District … Continue reading