people-based audiences

TruSignal and LiveRamp Deepen Integration to Optimize Bid Price Decisioning

TruSignal uses offline data to inform predictive scoring and improve the efficiency of impression-level decisions SAN FRANCISCO, CA, May 30, 2017 TruSignal, a leading provider of predictive scoring and people-based audiences for digital marketing, announced a deeper strategic integration with LiveRamp, … Continue reading

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Independent Consulting Study Finds TruSignal Improves Return on Ad Spend by 92% Compared to Other Campaign Tactics

Independent review shows 435% marketing ROI and an almost-immediate payback period from using offline data and predictive scoring to target high-value prospects SAN FRANCISCO, CA, October 20, 2016 TruSignal, a leading provider of predictive scoring and people-based audiences for digital advertising, … Continue reading

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The Holidays are Coming: Two Steps to Avoid Ad Waste This Season

The holiday season is coming. Think that statement’s a bit premature? With 1 in 5 consumers beginning their shopping in September, we humbly disagree. Digital marketers are already busy making their lists of which consumers to target. But have they checked … Continue reading

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