MarTech Today

This Time, Should it be Personal?

The proliferation of digital, content-driven devices and channels (mobile, smart TVs, social media, etc.) have reinforced a notion that consumers prefer, even expect, personalized experiences. New research says this notion may be more complicated than that. While global internet users … Continue reading

Data & Audiences, In the News | Leave a comment

Did the Data-Driven Era Miss an Exit?

According to headlines, martech embodies technical sophistication, touting thousands of companies fueled by sumptuous features like artificial intelligence, virtual reality, personalization and more. Yet, a recent study found that what marketers really want is more, high-quality demographic data. I can’t help but think, did … Continue reading

Data & Audiences | Comments Off on Did the Data-Driven Era Miss an Exit?

Tighter Data Rules Affect Some Marketers More Than Others

The screws are tightening on the data ecosystem. Now that we are in a post-GDPR landscape, platforms and publishers have rapidly made moves to distance or close themselves off from the third-party data used to target and measure digital ads. Marketers have watched … Continue reading

Articles, Data & Audiences, In the News | Comments Off on Tighter Data Rules Affect Some Marketers More Than Others