marketing data

Three Ways to Prepare Your Marketing Data Strategy for the Future

In the months since California’s new privacy law, GDPR, Cambridge Analytica, the end of Facebook’s Partner Categories—shall I go on?—martech has become wary about the data they leverage for omnichannel audience targeting. That’s because changing regulation and sudden modifications to platforms like … Continue reading

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What Data Science Can Learn From The Slow Food Movement

You may recall a scene in the first season of Portlandia that features a couple at a farm-to-table restaurant asking about the chicken on the menu. They don’t just want to know how it’s cooked. They want to know what the chicken … Continue reading

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