lookalike audiences

How to Flourish with Custom People-Based Audiences

As marketers continue to push spend to programmatic channels, they’re looking to expand beyond basic CRM retargeting. Many are realizing that the next step to gaining a competitive edge is using custom people-based audiences in all of their programmatic buys. To … Continue reading

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‘Black Box’ Problem Hampers Banks’ Online Marketing

By Penny Crosman Bankers would like to take advantage of one of Facebook’s prime marketing skills — the ability to target users who exhibit attributes like their existing customers — but there are persistent fears that doing so could make … Continue reading

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Independent Consulting Study Finds TruSignal Improves Return on Ad Spend by 92% Compared to Other Campaign Tactics

Independent review shows 435% marketing ROI and an almost-immediate payback period from using offline data and predictive scoring to target high-value prospects SAN FRANCISCO, CA, October 20, 2016 TruSignal, a leading provider of predictive scoring and people-based audiences for digital advertising, … Continue reading

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Feeding the Funnel with High Quality Prospects

When it comes to the Internet, we’re all “hand-raisers.” We conduct searches to explore products and services that we may or may not purchase. We browse content because we’re interested in sports, automobiles, antiques, whatever. And we visit Web sites for myriad reasons that might—just might—result in a commercial transaction at some point in the future.
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