LiveRamp

How to Flourish with Custom People-Based Audiences

As marketers continue to push spend to programmatic channels, they’re looking to expand beyond basic CRM retargeting. Many are realizing that the next step to gaining a competitive edge is using custom people-based audiences in all of their programmatic buys. To … Continue reading

Articles, People-Based Targeting | Comments Off on How to Flourish with Custom People-Based Audiences

TruSignal and LiveRamp Deepen Integration to Optimize Bid Price Decisioning

TruSignal uses offline data to inform predictive scoring and improve the efficiency of impression-level decisions SAN FRANCISCO, CA, May 30, 2017 TruSignal, a leading provider of predictive scoring and people-based audiences for digital marketing, announced a deeper strategic integration with LiveRamp, … Continue reading

Press Releases | Comments Off on TruSignal and LiveRamp Deepen Integration to Optimize Bid Price Decisioning

RampUp 2016 Recap: Data As An Asset

  As we wind down from RampUp 2016, the annual adtech summit hosted by LiveRamp, we’re reflecting on the technology, ideas and opinions that converged at the dynamic industry event. If you missed the summit, or you’re reflecting, here’s a rundown … Continue reading

Articles, Data & Audiences | Comments Off on RampUp 2016 Recap: Data As An Asset

TruSignal Partners with LiveRamp to Extend Reach of Custom and Pre-Built Audiences

San Francisco, CA, Nov 11, 2015 – TruSignal, the leading provider of people-based predictive scoring for digital advertising, today announced a partnership with LiveRamp, the leading provider of data onboarding and connectivity services for marketers, which will extend the reach of … Continue reading

Press Releases | Comments Off on TruSignal Partners with LiveRamp to Extend Reach of Custom and Pre-Built Audiences