last-click attribution

Attribution Needs To Walk Before It Runs

Today, most trackable human behavior occurs online in a digital context. Much of this data may be the raw material used in an attribution model. Using cookies or device IDs, brands can market directly to a single consumer, targeting their … Continue reading

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How to Measure Your Online Prospecting Campaigns

In a recent article by ConvertMedia’s Yoav Naveh, “Retargeting is Not Prospecting”, Yoav made mention of a few very important and noteworthy concepts when it comes to prospecting campaigns. The high-level idea that retargeting is fundamentally different than prospecting is an important one. Continue reading

Articles, Data & Audiences | Comments Off on How to Measure Your Online Prospecting Campaigns