interoperability

Advertisers Need More Interoperable Scenery Outside the Walled Gardens

In today’s multi-screen and platform ecosystem, marketers must be able to understand and engage consumers across channels and devices, which is increasingly challenging in a world of walled gardens. The majority of marketers cite lack of knowledge and cross-channel data … Continue reading

Cross-Device Targeting | Comments Off on Advertisers Need More Interoperable Scenery Outside the Walled Gardens

With Identity Graphs on the Rise, Focus Turns to Interoperability

The most stunning comeback in recent times in media has been the reemergence of walled gardens. Only a few years ago, many pundits attributed AOL’s early 2000s flameout to its insistence on creating a Disneyfied version of the Internet while … Continue reading

Articles, Data & Audiences, In the News | Comments Off on With Identity Graphs on the Rise, Focus Turns to Interoperability