identity data

Advertisers Need More Interoperable Scenery Outside the Walled Gardens

In today’s multi-screen and platform ecosystem, marketers must be able to understand and engage consumers across channels and devices, which is increasingly challenging in a world of walled gardens. The majority of marketers cite lack of knowledge and cross-channel data … Continue reading

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TruSignal CEO David Dowhan Joins DMA Council for Data Integrity

Data & Marketing Association’s exclusive group appoints industry veteran to help decide data labeling standards SAN FRANCISCO, Calif. — May 8, 2018 — TruSignal, Inc., an industry-leading predictive marketing and people-based audience business, announced today that the Data & Marketing Association, … Continue reading

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