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As Walled Gardens Grow, The Open Web Closes Ranks

There’s an assumption in ad tech that while the walled gardens of Facebook, Google and Amazon have cashed in on as much as 61 percent of total US digital ad spend, the rest of the industry has been left squabbling over table scraps. It … Continue reading

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Three Ways to Prepare Your Marketing Data Strategy for the Future

In the months since California’s new privacy law, GDPR, Cambridge Analytica, the end of Facebook’s Partner Categories—shall I go on?—martech has become wary about the data they leverage for omnichannel audience targeting. That’s because changing regulation and sudden modifications to platforms like … Continue reading

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The GDPR And Facebook Fallout: Short-Term Pain, Long-Term Gain For Data-Driven Advertising

In the blink of an eye, the third-party data landscape has dramatically shifted under the feet of marketers. For many, now is a time of turmoil, uncertainty and loss of support that was previously taken for granted. But this time … Continue reading

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TruSignal Snags $5 Million In Funding To Double Down On Lookalike Modeling

TruSignal is striking out on its own with $5 million in Series A funding and a plan: to help demand-side platforms and data providers use offline data to build people-based lookalike audiences for online targeting. On Thursday, TruSignal completed its … Continue reading

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