eMarketer

It’s in the Data: Making Attribution’s Future Less Hazy

The (increasing) number of devices, channels, platforms and solution vendors complicates attribution’s future every day. Aside from this labyrinth, attribution’s fate is implicated in how these technologies use data and speak to each other. Marketers have made it clear that … Continue reading

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Winning with Addressable TV

The fate of addressable TV is binding. The oldest screen will converge with the efficient world of programmatic. Programmatic ad buying continues to make digital advertising increasingly automated and efficient. The data-driven decisioning technology benefits all players in digital advertising: … Continue reading

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Cross-Channel Marketing: Are We There Yet?

In 2014, cross-device targeting demand increased significantly in the marketplace. Marketers and publishers called for cross-device solutions, and solution providers claimed to offer them. However, the available solutions did not play well together, further complicating marketers’ ability to target the same users across … Continue reading

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