DSPs

New Bid on the Block

Bidstream data—cookie-based data shared by publishers during ad calls—is increasingly becoming the buzziest component of our programmatic landscape. Advertisers eye this data trove as the latest opportunity to improve efficiency and increase adtech transparency. Advertisers and demand-side platforms (DSPs) want to … Continue reading

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Interview with David Dowhan, CEO & Founder, TruSignal

Tell us about your role and how you got here? What inspired you to start a people-based marketing company? When I was head of marketing for NextCard (a credit card originator from the Internet 1.0 era), I saw firsthand how … Continue reading

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Stayin’ Alive: A New Innovation That’s Giving Us Programmatic Fever

Data is a lifeline in today’s age of digital disruption. Brands that don’t use data to innovate often struggle to survive. And for those who aren’t keen to this warning, consider one question: When is the last time you visited … Continue reading

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People of Ad Tech: TruSignal CEO David Dowhan

TruSignal CEO David Dowhan tells WIT Strategy Partner Bill Brazell that his company just raised $5 million to help DSPs use offline data — including voter-registration files, investment files and car-purchase data — to build people-based lookalike audiences for online targeting. Originally posted on The … Continue reading

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Bringing Down the House: Is In-House Programmatic the Best Decision for Every Brand?

Colossal brands like Netflix, Allstate and Kellogg have touted doing away with the agency middle man in favor of in-house programmatic. This sounds enticing, but for most brands, building an in-house programmatic suite sounds much easier than it actually is. … Continue reading

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DSPs, DMPs And Data Providers: Separate Or Together?

There are fault lines in the lumascape creating a searing divide between data providers, data management platforms (DMPs) and demand-side platforms (DSPs). Data providers have the data and insights, DMPs organize them and DSPs make them actionable. And they all contribute … Continue reading

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