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ExchangeWire

The Future of Addressability Across Channels

January 24, 2018 by David Dowhan

Addressability (reaching specific members of a broader audience) is improving, but it’s not yet in the place most marketers want it to be. Here’s what’s likely to happen with addressability during 2018, and beyond: Addressability within platforms Many people have … Continue reading →

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The Power of View-Through Attribution

April 12, 2012 by David Dowhan

A few months back Triggit wrote a great blog post on attribution and why view-through matters. Based on their findings and with support of the March 2009 comScore study they concluded that: “Although the click is a bad indicator of conversion activity within a 15 or 30-day window, it is NOT a completely useless metric in display. Continue reading →

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