direct response campaigns

The Insurance Industry’s Ad Feud and Struggle for Sustainable Advertising

There’s a vicious cycle beleaguering the insurance industry, threatening advertising sustainability and increasing insurance rates, and inflated online signals are at the epicenter. The Cycle Insurance rates are set to increase, according to reports by Forbes, Allstate and Geico, which will inevitably prompt consumers … Continue reading

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Are Marketers Masochists? Why Do We Put Up with this Waste in Campaigns?

Digital marketers sit at the epoch of a technological revolution with the ability to use Big Data to target like never before. And even though they continue to preach about targeting and reaching the right people, in the shadows, one parasitic foe … Continue reading

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