digital strategy

People-Based Marketing’s Your Only Option in This Programmatic Age. Here’s Why.

As programmatic advertising booms, marketers who better understand the value of each impression and individual will gain significant advantage over their competitors. A critical element in their success will be people-based advertising. Why is people-based advertising so important? Because it … Continue reading

Articles, People-Based Targeting | Comments Off on People-Based Marketing’s Your Only Option in This Programmatic Age. Here’s Why.

How Not Targeting Makes You a Better Marketer

If you’re a direct response marketer and your conversion rates are 100 percent, this article probably isn’t for you. For the rest of you looking to move the needle in your digital campaigns, continue on. The premise of direct response … Continue reading

Articles, Audience Filtering, Data & Audiences | Comments Off on How Not Targeting Makes You a Better Marketer