digital advertising

Tighter Data Rules Affect Some Marketers More Than Others

The screws are tightening on the data ecosystem. Now that we are in a post-GDPR landscape, platforms and publishers have rapidly made moves to distance or close themselves off from the third-party data used to target and measure digital ads. Marketers have watched … Continue reading

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Independent Consulting Study Finds TruSignal Improves Return on Ad Spend by 92% Compared to Other Campaign Tactics

Independent review shows 435% marketing ROI and an almost-immediate payback period from using offline data and predictive scoring to target high-value prospects SAN FRANCISCO, CA, October 20, 2016 TruSignal, a leading provider of predictive scoring and people-based audiences for digital advertising, … Continue reading

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Winning with Addressable TV

The fate of addressable TV is binding. The oldest screen will converge with the efficient world of programmatic. Programmatic ad buying continues to make digital advertising increasingly automated and efficient. The data-driven decisioning technology benefits all players in digital advertising: … Continue reading

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The Holidays are Coming: Two Steps to Avoid Ad Waste This Season

The holiday season is coming. Think that statement’s a bit premature? With 1 in 5 consumers beginning their shopping in September, we humbly disagree. Digital marketers are already busy making their lists of which consumers to target. But have they checked … Continue reading

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3 Reasons Marketers Need to Embrace Offline Data

Marketers are beginning to recognize the value of Big Data for programmatic advertising and audience targeting. But exploiting the correct type of data, depending on unique campaign objectives, is one of the most formidable tasks on a digital marketer’s long … Continue reading

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TruSignal‰’s Syndicated Segments Now Available Through eXelate

Today we are excited to announce our newly formed partnership with eXelate, a leading audience data exchange for digital marketers.  We’ve built some great propensity models for specific verticals, including auto insurance, term life insurance, online education, mortgage refinance, political donation, political affiliation, financial health and underbanked consumers. 

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The Big Bang Theory of Marketing Data: Introducing TruSignal

telescope finding signal If there was ever a time that consumer marketers faced the problem of too little data at their disposal, that era is long past.  In a digitally-tilting, multichannel marketing world, almost every event, customer or prospect action ends up captured in a database somewhere.  Just ready to be found by an insightful marketer.  But how often are insights really being discovered?
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