David Dowhan

Let’s be Up Front About Advanced TV

The possibilities of advanced TV — the use of advanced data to enable household-level targeting or smarter planning on television channels and devices — are blossoming, with investments in addressable channels continuing to grow. But much like a reality show, the … Continue reading

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New Bid on the Block

Bidstream data—cookie-based data shared by publishers during ad calls—is increasingly becoming the buzziest component of our programmaticlandscape. Advertisers eye this data trove as the latest opportunity to improve efficiency and increase adtech transparency. Advertisers and demand-side platforms (DSPs) want to leverage … Continue reading

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TransUnion Strengthens Digital Marketing Solutions with Agreement to Acquire TruSignal

TransUnion (NYSE: TRU) announced an agreement to acquire TruSignal, Inc., a leader in people-based marketing technology. TruSignal uses its custom audience-building platform to deliver predictive scoring powered by artificial intelligence, making big data available and actionable in almost real time … Continue reading

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3 Ways Marketing AI Will Advance in 2019

Artificial intelligence for marketing is in its awkward teen years. It’s still young, deciding who it wants to be. We see this facet in the growing hype around AI with the lingering lack of transparency and education into how AI … Continue reading

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Did the Data-Driven Era Miss an Exit?

According to headlines, martech embodies technical sophistication, touting thousands of companies fueled by sumptuous features like artificial intelligence, virtual reality, personalization and more. Yet, a recent study found that what marketers really want is more, high-quality demographic data. I can’t help but think, did … Continue reading

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Advertisers Need More Interoperable Scenery Outside the Walled Gardens

In today’s multi-screen and platform ecosystem, marketers must be able to understand and engage consumers across channels and devices, which is increasingly challenging in a world of walled gardens. The majority of marketers cite lack of knowledge and cross-channel data … Continue reading

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TruSignal, Inc. Launches Third-Party Seed Data Network to Increase Access to TruSignal’s Bid Price Optimizer™

TruSignal’s third-party seed data network features industry-leading data providers and helps advertisers optimize impression-level bidding with custom, people-based, data-driven solutions SAN FRANCISCO, Calif. – August 27, 2018 – TruSignal, Inc., a leading predictive scoring and people-based marketing technology business, today … Continue reading

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4C’s Rickshaw Ramblings at Cannes, Featuring TruSignal CEO David Dowhan

At Cannes 2018, martech industry leaders held pointed conversations covering artificial intelligence, people-based marketing and data governance. These key themes have been major tipping points for the industry’s evolution to meet marketers’ increasing adoption of more sophisticated technology for better … Continue reading

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Tighter Data Rules Affect Some Marketers More Than Others

The screws are tightening on the data ecosystem. Now that we are in a post-GDPR landscape, platforms and publishers have rapidly made moves to distance or close themselves off from the third-party data used to target and measure digital ads. Marketers have watched … Continue reading

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The GDPR And Facebook Fallout: Short-Term Pain, Long-Term Gain For Data-Driven Advertising

In the blink of an eye, the third-party data landscape has dramatically shifted under the feet of marketers. For many, now is a time of turmoil, uncertainty and loss of support that was previously taken for granted. But this time … Continue reading

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