data partnerships
Data & Audiences
Bringing Down the House: Is In-House Programmatic the Best Decision for Every Brand?
Colossal brands like Netflix, Allstate and Kellogg have touted doing away with the agency middle man in favor of in-house programmatic. This sounds enticing, but for most brands, building an in-house programmatic suite sounds much easier than it actually is. … Continue reading
Data & Audiences
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