data-driven

Conquering the Middle Funnel Requires a New Approach to Digital Marketing

The entire premise around mid-funnel marketing is to influence users to learn more about your brand, to educate them and motivate them to take action. But unless you are targeting the right people—those who look like your existing, best customers—the … Continue reading

Articles, Closed-Loop ROI Measurement, Cross-Device Targeting, Data & Audiences, Mid-Funnel Prospecting | Comments Off on Conquering the Middle Funnel Requires a New Approach to Digital Marketing

How to Measure Your Online Prospecting Campaigns

In a recent article by ConvertMedia’s Yoav Naveh, “Retargeting is Not Prospecting”, Yoav made mention of a few very important and noteworthy concepts when it comes to prospecting campaigns. The high-level idea that retargeting is fundamentally different than prospecting is an important one. Continue reading

Articles, Data & Audiences | Comments Off on How to Measure Your Online Prospecting Campaigns