data-driven targeting

Tighter Data Rules Affect Some Marketers More Than Others

The screws are tightening on the data ecosystem. Now that we are in a post-GDPR landscape, platforms and publishers have rapidly made moves to distance or close themselves off from the third-party data used to target and measure digital ads. Marketers have watched … Continue reading

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Boost Results with People-Based Marketing

Amid the rapid emergence of programmatic, two unsettling issues have come to the fore that have since gobbled up much of the airtime — fraud and viewability. The industry is in a frenzied rush to address both. Marketers have channeled … Continue reading

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