custom solutions

The Pendulum Swings: Balancing Transparency with Efficiency and ROI

The issue of transparency has taken center stage in the ad tech world, and for good reason. For too long, the industry has seriously lacked it. Advertisers have led the charge by cutting spending to entities that refuse to shine … Continue reading

Bid Price Optimization, In the News | Comments Off on The Pendulum Swings: Balancing Transparency with Efficiency and ROI