custom audiences

Independent Consulting Study Finds TruSignal Improves Return on Ad Spend by 92% Compared to Other Campaign Tactics

Independent review shows 435% marketing ROI and an almost-immediate payback period from using offline data and predictive scoring to target high-value prospects SAN FRANCISCO, CA, October 20, 2016 TruSignal, a leading provider of predictive scoring and people-based audiences for digital advertising, … Continue reading

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TruSignal Announces Release Of TruAudience Platform

TruSignal, an ad-tech company that provides predictive modeling capabilities for custom audiences, on Wednesday announced the release of its TruAudience platform. The platform provides audience management, predictive modeling and consumer insights directly to marketers, with modules that allow for the … Continue reading

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TruSignal Pioneers First-of-its-Kind Access to Consumer Insights in New Self-Serve Audience Targeting Platform

Innovative platform delivers more than 30 consumer insight reports and leverages offline data and predictive scoring to build and distribute custom cross-channel audiences SAN FRANCISCO, July 20, 2016 – TruSignal, the leading provider of predictive scoring and people-based audiences for … Continue reading

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TruSignal Custom Audience Filtering and MediaMath TerminalOne System™ Combine Forces to Deliver a 200% Increase in Conversions for ShopStyle

Integration Enables ShopStyle to Mobilize a More Efficient Audience Targeting Approach SAN FRANCISCO, April 11, 2016 – TruSignal and MediaMath recently launched a new campaign, through their expanded integration, which has shown strong results for ShopStyle, the digital shopping platform owned by … Continue reading

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Conquering the Middle Funnel Requires a New Approach to Digital Marketing

The entire premise around mid-funnel marketing is to influence users to learn more about your brand, to educate them and motivate them to take action. But unless you are targeting the right people—those who look like your existing, best customers—the … Continue reading

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