cross-channel marketing

Cross-Channel Marketing: Are We There Yet?

In 2014, cross-device targeting demand increased significantly in the marketplace. Marketers and publishers called for cross-device solutions, and solution providers claimed to offer them. However, the available solutions did not play well together, further complicating marketers’ ability to target the same users across … Continue reading

Articles, Cross-Device Targeting, People-Based Targeting | Comments Off on Cross-Channel Marketing: Are We There Yet?

Is Offline Data the Dark Horse of Digital Marketing?

We are living in the era of Big Data, and the consequences for marketers are seismic. But no matter how much information there is about online behavior, and no matter how sophisticated we become at analyzing it, what consumers do … Continue reading

Articles, Audience Filtering, Data & Audiences, People-Based Targeting | Comments Off on Is Offline Data the Dark Horse of Digital Marketing?