Council for Data Integrity

Press Releases

TruSignal CEO David Dowhan Joins DMA Council for Data Integrity

May 8, 2018 by Esther Farrell

Data & Marketing Association’s exclusive group appoints industry veteran to help decide data labeling standards SAN FRANCISCO, Calif. — May 8, 2018 — TruSignal, Inc., an industry-leading predictive marketing and people-based audience business, announced today that the Data & Marketing Association, … Continue reading →

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Articles

Coming Clean: 4 Steps to Resolve Martech’s Struggle for Data Transparency

May 8, 2018 by David Dowhan

We’ve all heard the martech industry leaders across advertisers, agencies, data providers, platforms and publishers rally for increased transparency. But is the industry listening? More than half of advertisers still note data transparency as a significant programmatic challenge, according to … Continue reading →

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