big data

Are Marketers Masochists? Why Do We Put Up with this Waste in Campaigns?

Digital marketers sit at the epoch of a technological revolution with the ability to use Big Data to target like never before. And even though they continue to preach about targeting and reaching the right people, in the shadows, one parasitic foe … Continue reading

Articles, Audience Filtering, Data & Audiences | Comments Off on Are Marketers Masochists? Why Do We Put Up with this Waste in Campaigns?

Is Offline Data the Dark Horse of Digital Marketing?

We are living in the era of Big Data, and the consequences for marketers are seismic. But no matter how much information there is about online behavior, and no matter how sophisticated we become at analyzing it, what consumers do … Continue reading

Articles, Audience Filtering, Data & Audiences, People-Based Targeting | Comments Off on Is Offline Data the Dark Horse of Digital Marketing?

3 Reasons Marketers Need to Embrace Offline Data

Marketers are beginning to recognize the value of Big Data for programmatic advertising and audience targeting. But exploiting the correct type of data, depending on unique campaign objectives, is one of the most formidable tasks on a digital marketer’s long … Continue reading

Articles, Data & Audiences | Comments Off on 3 Reasons Marketers Need to Embrace Offline Data

Fighting The Data Deluge at Brandworks University 2013

Over the past year, I’ve heard from clients, prospects, competitors, and partners about the amount noise in the adtech ecosystem. The words may differ slightly, but the theme is the same. Lots of undifferentiated vendors in the Big Data space creating too many new acronyms and how this big deluge of data (both third- and first-party) should be used to improve marketing efforts.

Continue reading

Articles, Data & Audiences | Comments Off on Fighting The Data Deluge at Brandworks University 2013

Mining “Big Data” for Political Donors

Red states and blue states and often predictable in their political allegiances. But when looking for likely campaign contributors, expect the unexpected. Consider that the top five blue (Democratic) states—based on voting in presidential elections between 1992 and 2008—are District … Continue reading

In the News | Comments Off on Mining “Big Data” for Political Donors

The Big Bang Theory of Marketing Data: Introducing TruSignal

telescope finding signal If there was ever a time that consumer marketers faced the problem of too little data at their disposal, that era is long past.  In a digitally-tilting, multichannel marketing world, almost every event, customer or prospect action ends up captured in a database somewhere.  Just ready to be found by an insightful marketer.  But how often are insights really being discovered?
Continue reading

Articles | Comments Off on The Big Bang Theory of Marketing Data: Introducing TruSignal