Digital marketers sit at the epoch of a technological revolution with the ability to use Big Data to target like never before. And even though they continue to preach about targeting and reaching the right people, in the shadows, one parasitic foe … Continue reading
Marketers are beginning to recognize the value of Big Data for programmatic advertising and audience targeting. But exploiting the correct type of data, depending on unique campaign objectives, is one of the most formidable tasks on a digital marketer’s long … Continue reading
Over the past year, I’ve heard from clients, prospects, competitors, and partners about the amount noise in the adtech ecosystem. The words may differ slightly, but the theme is the same. Lots of undifferentiated vendors in the Big Data space creating too many new acronyms and how this big deluge of data (both third- and first-party) should be used to improve marketing efforts.
Red states and blue states and often predictable in their political allegiances. But when looking for likely campaign contributors, expect the unexpected. Consider that the top five blue (Democratic) states—based on voting in presidential elections between 1992 and 2008—are District … Continue reading
If there was ever a time that consumer marketers faced the problem of too little data at their disposal, that era is long past. In a digitally-tilting, multichannel marketing world, almost every event, customer or prospect action ends up captured in a database somewhere. Just ready to be found by an insightful marketer. But how often are insights really being discovered?