behavioral targeting

The Power Of People-Based Marketing

Q & A with Pete LaFond, vice president, marketing, on people-based marketing — an effective approach to audience targeting and reducing fraud. Q: What is people-based marketing? LaFond: People-based marketing is a data-driven strategy that starts with people—or more specifically, known, verified … Continue reading

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Feeding the Funnel with High Quality Prospects

When it comes to the Internet, we’re all “hand-raisers.” We conduct searches to explore products and services that we may or may not purchase. We browse content because we’re interested in sports, automobiles, antiques, whatever. And we visit Web sites for myriad reasons that might—just might—result in a commercial transaction at some point in the future.
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