audience expansion

Interview with David Dowhan, CEO & Founder, TruSignal

Tell us about your role and how you got here? What inspired you to start a people-based marketing company? When I was head of marketing for NextCard (a credit card originator from the Internet 1.0 era), I saw firsthand how … Continue reading

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Diamonds in the Digital Rough: Uncovering Highly Desirable Online Prospects with Audience Expansion

If today you are only targeting hand-raisers or those showing online intent, you are potentially missing out on a universe of users who could be a great fit for your product or brand. Continue reading

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Fighting The Data Deluge at Brandworks University 2013

Over the past year, I’ve heard from clients, prospects, competitors, and partners about the amount noise in the adtech ecosystem. The words may differ slightly, but the theme is the same. Lots of undifferentiated vendors in the Big Data space creating too many new acronyms and how this big deluge of data (both third- and first-party) should be used to improve marketing efforts.

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