addressable TV

Let’s be Up Front About Advanced TV

The possibilities of advanced TV — the use of advanced data to enable household-level targeting or smarter planning on television channels and devices — are blossoming, with investments in addressable channels continuing to grow. But much like a reality show, the … Continue reading

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Baby Steps: Addressable TV Predictions for 2018

Advanced TV is still finding its legs. What does 2018 have in store? We’ve seen a crawl toward programmatic improvements thus far, with more marketers embracing the automated buying process across linear TV. Some progressive marketers have taken more significant baby steps in … Continue reading

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Winning with Addressable TV

The fate of addressable TV is binding. The oldest screen will converge with the efficient world of programmatic. Programmatic ad buying continues to make digital advertising increasingly automated and efficient. The data-driven decisioning technology benefits all players in digital advertising: … Continue reading

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