Unique Data and Predictive Audiences at Your Fingertips


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Financial Services

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Learn More


Auto Ownership Data for 187 Million Auto Owners

We use different data than competitors to enhance your targeting capabilities. Our data is sourced from service records that allow us to target owners at the individual and household level. With TruSignal, you can reach owners, covering 70% of vehicles. We also use our owner data to build Near Market Auto Buyers audiences. We calculate a predictive score for 247 million U.S. adults that predicts consumers’ likelihood to buy. Our more than 300 predictive audiences are targetable by make, model and body style and are available across  desktop, TV, radio, mobile, native, social and video.


Massive Coverage for Business Owners & Decision Makers

Our business data covers 65 million small-business decision makers and 55 million mid- and large-business contacts across more than 80 major industries and SIC codes. With more than 150 pre-built audiences and hundreds of audience combinations, you can target by titles, revenue, industry, company size and more. Every offline record is linked to an actual consumer profile. With more than 380 million anonymous cookie profiles and 3.7 billion hashed emails, we expand the reach of our targeting capabilities across desktop, social, mobile, TV, native, radio and video.

Financial Services:

Drive Customer Acquisition with Financial Services Audiences

Using our core data set, we pre-build financial services audiences based on consumer data. These audiences predict who are great prospects for insurance and banking products, as well as provide audience insights on financial health and capacity. Every audience is anonymized so you can safely target across desktop, social, mobile, TV, native, radio and video.


Voter Data for 160 Million Voters

TruSignal uses a high-quality political data set of voter records from all 50 states and the District of Columbia for targeting. Target people based on voter data. We also use our registration, donor and voter data to pre-build audiences that predict party affiliation, likely donors and voters, and likelihood to support specific candidates and issues. Our predictive political audiences help you pinpoint the right people to reach. Our more than 60 pre-built audiences include Undecided "Swing" Voters, Donates to Conservative Causes, Social Views Liberal and more.

Political audiences are only available for political purposes.

Specialized Audiences Can Expand Your Business

Get more details on how TruSignal's Specialized Audiences help you exceed marketing objectives in our Specialized Audience Buyers’ Guide.  For additional targeting capabilities, custom audiences are always available upon request.

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The Numbers Speak For Themselves


near-market prospects for every in-market buyer



increase in targeting efficiency

Additional Audiences

Our exhaustive audience selection includes additional predictive audiences to help meet any campaign objective.

Online Higher Education

Prospects likely to submit an online lead and enroll in higher education.

Online Games & Quizzes

Prospects likely to have an interest in online games and quizzes.

Healthy Living

Prospects likely to have an interest in healthy living.

Video Games

Prospects likely to have an interest in video games.


Prospects likely to have an interest in hunting.

Online Streamers

Prospects likely to have an interest in online streaming.


Four predictive audiences for targeting prospects likely to have an interest in travel, family vacations, cruise vacations or casino vacations.


Eight predictive audiences for targeting prospects likely to have an interest in sports.

Real Estate

Prospects likely to have an interest in real estate.