Unique Data and Predictive Audiences at Your Fingertips
Actual Auto Ownership Data for 187 Million Vehicles
We use different data than competitors to enhance your targeting capabilities. Our data is sourced from service records that allow us to target owners at the individual and household level. With TruSignal, you can reach real owners, covering 70% of autos on the road today. We also use our owner data to build Near Market Auto Buyers audiences. We calculate a predictive score for 220 million U.S. adults that predicts consumers’ likelihood to buy. Our more than 300 predictive audiences are targetable by make, model and body style and are available across desktop, TV, radio, mobile, native, social and video.
Massive Coverage for Business Owners & Decision Makers
Our business data covers 65 million small-business decision makers and 55 million mid- and large-business contacts across more than 80 major industries and SIC codes. With more than 150 pre-built audiences and hundreds of audience combinations, you can target by titles, revenue, industry, company size and more. Every offline record is linked to an actual consumer profile. With more than 380 million anonymous cookie profiles and 3.7 billion hashed emails, we expand the reach of our targeting capabilities across desktop, social, mobile, TV, native, radio and video.
Drive Customer Acquisition with Financial Services Audiences
Using our core data set, we pre-build financial services audiences based on actual consumer data. These audiences predict who are great prospects for insurance and banking products, as well as provide audience insights on financial health and capacity. Every audience is anonymized so you can safely target across desktop, social, mobile, TV, native, radio and video.
Actual Voter Data for 160 Million Voters
TruSignal uses a high-quality political data set of voter records from all 50 states and the District of Columbia for targeting. Target people based on actual voter data. We also use our actual registration, donor and voter data to pre-build audiences that predict party affiliation, likely donors and voters, and likelihood to support specific candidates and issues. Our predictive political audiences help you pinpoint the right people to reach. Our more than 60 pre-built audiences include Undecided "Swing" Voters, Donates to Conservative Causes, Social Views Liberal and more.
Political audiences are only available for political purposes.
Specialized Audiences Can Expand Your Business
Get more details on how TruSignal's Specialized Audiences help you exceed marketing objectives in our Specialized Audience Buyers’ Guide. For additional targeting capabilities, custom audiences are always available upon request.
The Numbers Speak For Themselves
Our exhaustive audience selection includes additional predictive audiences to help meet any campaign objective.
Online Higher Education
Prospects likely to submit an online lead and enroll in higher education.
Online Games & Quizzes
Prospects likely to have an interest in online games and quizzes.
Prospects likely to have an interest in healthy living.
Prospects likely to have an interest in video games.
Prospects likely to have an interest in hunting.
Prospects likely to have an interest in online streaming.
Four predictive audiences for targeting prospects likely to have an interest in travel, family vacations, cruise vacations or casino vacations.
Eight predictive audiences for targeting prospects likely to have an interest in sports.
Prospects likely to have an interest in real estate.