Predictive Scores Pinpoint the Right People

Segment targeting misses millions of people who are an excellent fit for a brand, and targets many people who will never convert. TruSignal’s Lookalike Audiences are custom-built in a few hours to target consumers who look like great customers—people who are likely to convert.

As leaders in Predictive Score Marketing, we use a sample of first- or third-party audience data and robust offline data to calculate a predictive score for 247 million U.S. adults. These scores align with your client's marketing KPIs and pinpoint who is likely to convert and who is not. Lookalike Audiences make marketing initiatives more accurate and efficient across every digital channel and device for leading brands and agencies.

See these case study results to learn more


6 Reasons Custom Performs Better than Segments

Proven to Improve Digital Performance

Proven Results

TruSignal has improved marketing campaigns for leading brands and agencies across verticals.



We share hundreds of audience insights and the predictive factors that drive each model.

Scale Audience Based on Campaign Needs


You select your audience size, based on scale and budget needs, to target likely converters.

Easy Platform Interface


We can ingest many types seed data to pinpoint people who will drive your client's KPIs.

Custom Audiences Available in Less than 48 Hours


We model and score your custom, people-based audience in a matter of hours.

Cross-Channel Reach


Our solutions are people-based so you can target the same people across every digital channel and device.

5 Reasons Brands and Agencies Love TruSignal


decrease in CPAs


increase in conversions


improvement in CPE


lift in


increase in conversions

 2 Easy Ways to Get Started with a Lookalike Audience

People-based Lookalike Audience creation has never been easier. You can use our on-demand platform, or integrate its capabilities into your own UI. See how our technology is powered by a unique approach to offline data, predictive scoring and cross-channel activation at our predictive scoring engine page.

TruAudience Platform

Powerful offline data and predictive scoring in an end-to-end solution that you can leverage to build and distribute hundreds of custom audiences in a fraction of the time.

Custom APIs

Our custom APIs bring the TruAudience® Platform's insights, models, audiences and cross-channel distribution to life within your own UI to enhance reach, customization and flexibility.