Predictive Scores Pinpoint the Right People
Segment targeting misses millions of people who are an excellent fit for a brand, and targets many people who will never convert. TruSignal’s Lookalike Audiences are custom-built in a few hours, using advanced AI and offline data, to target consumers who look like great customers—people who are likely to drive KPIs.
As a leader in people-based marketing, we use a sample of first- or third-party audience data, robust offline data and AI driven by multiple machine learning algorithms to calculate a predictive score, from 0 to 99, for 247 million U.S. adults. These scores align with your marketing KPIs and pinpoint who is likely to convert, engage and respond and who is not. Lookalike Audiences make marketing initiatives more accurate and efficient across every digital channel and device, using our omnichannel ID matching technology.
See these case study results to learn more
6 Reasons Custom Performs Better than Segments
We share hundreds of audience insights and the predictive factors that drive each model.
TruSignal has improved marketing campaigns for leading brands and agencies across verticals.
You select your audience size, based on scale and budget needs, to target people likely to drive KPIs.
We can ingest many types of seed data to pinpoint people who will drive your client's KPIs.
We model and score your custom, people-based audience in a matter of hours.
Our solutions are people-based so you can target the same people across every digital channel and device.
5 Reasons Brands and Agencies Love TruSignal
3 Easy Ways to Get Started with a Lookalike Audience
People-based Lookalike Audience creation has never been easier. You can use our platform UI, we can do the work for you, or you can leverage Custom APIs to integrate the platform’s capabilities into your own UI. See how our technology is driven by a unique approach to offline data, AI, predictive scoring and omnichannel activation at our predictive scoring engine page.
TruAudience® Platform UI
Powerful offline data and custom predictive scoring in an end-to-end solution that you can leverage to build and distribute hundreds of omnichannel audiences in a fraction of the time.
Our custom APIs bring the TruAudience® Platform's insights, models, audiences and omnichannel distribution to life within your own UI to enhance reach, customization and flexibility.
Send us your seed file via a secure FTP and we do the rest. We build a predictive model using offline data to score 247 million U.S. adults, from 0 to 99, based on your campaign objective, all in a matter of hours.