Predictive Scores Pinpoint the Right People

Segment targeting misses millions of people who are an excellent fit for a brand, and targets many people who will never convert. TruSignal’s Lookalike Audiences are custom-built in a few hours, using advanced AI and offline data, to target consumers who look like great customers—people who are likely to convert.

As leaders in people-based marketing, we use a sample of first- or third-party audience data and robust offline data and AI driven by multiple machine learning algorithms to calculate a predictive score, from 0 to 99, for 247 million U.S. adults. These scores align with your client's marketing KPIs and pinpoint who is likely to convert and who is not. Lookalike Audiences make marketing initiatives more accurate and efficient across every digital channel and device, using our omnichannel ID matching technology, for leading brands and agencies.

See these case study results to learn more

 

6 Reasons Custom Performs Better than Segments

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Transparency

We share hundreds of audience insights and the predictive factors that drive each model.

Proven to Improve Digital Performance

Proven Results

TruSignal has improved marketing campaigns for leading brands and agencies across verticals.

Scale Audience Based on Campaign Needs

Scale

You select your audience size, based on scale and budget needs, to target likely converters.

Easy Platform Interface

Ease

We can ingest many types seed data to pinpoint people who will drive your client's KPIs.

Custom Audiences Available in Less than 48 Hours

Speed

We model and score your custom, people-based audience in a matter of hours.

Cross-Channel Reach

Omnichannel

Our solutions are people-based so you can target the same people across every digital channel and device.

5 Reasons Brands and Agencies Love TruSignal

58%

decrease in CPAs

83%

increase in conversions

68%

improvement in CPE

200+%

lift in
sales

2x

increase in conversions

3 Easy Ways to Get Started with a Lookalike Audience

People-based Lookalike Audience creation has never been easier. You can use our on-demand platform, we can do the work for you, or you can leverage Custom APIs to integrate the platform’s capabilities into your own UI. See how our technology is driven by a unique approach to offline data, AI, predictive scoring and omnichannel activation at our predictive scoring engine page.

TruAudience Platform

Powerful offline data and custom predictive scoring in an end-to-end solution that you can leverage to build and distribute hundreds of omnichannel audiences in a fraction of the time.

Custom
APIs

Our custom APIs bring the TruAudience® Platform's insights, models, audiences and omnichannel distribution to life within your own UI to enhance reach, customization and flexibility.

Send Us
a Seed

Send us your seed file via a secure FTP and we do the rest. We build a predictive model using offline data to score 247 million U.S. adults, from 0 to 99, based on your campaign objective, all in a matter of hours.