Increase Responses with a Programmatic Approach
With traditional direct mail it's next to impossible to know if you're reaching the right people—people who drive KPIs—until weeks after the drop. Instead of using segmented lists, TruSignal's custom people-based solution uses AI and machine learning to target people who look like your existing customers in order to increase response rates and improve direct mail ROI.
We use offline data and predictive scoring to calculate a score for 247 million U.S. adults, based on a sample of audience data, to pinpoint the best people to mail at scale. Custom predictive scoring takes a digital, people-based approach to reach great prospects that segmented lists miss, and avoids mailing people who will never convert.
Getting Started is Easy
We Build the
We Send the Audience
We can ingest many types of seed data from you or from one of our partners: CRM, pixels, mobile IDs, location data, search data and more.
We combine the seed with our offline profile data to analyze thousands of data points per profile in order to build a predictive model.
We use the custom predictive model to calculate a score for 247 million U.S. adults to determine who to mail and who to avoid.
We send the audience to the pre-approved distributor.
4 Reasons Custom Audiences Deliver Powerful Results
TruSignal has improved marketing campaigns for leading brands and agencies across verticals.
You select your audience size, based on scale and budget needs, to target likely responders.
We model and score your custom, people-based audience in a matter of hours.
Our solutions are people-based so you can target the same people in your direct mail audience across every digital channel and device.