Custom-Built Lookalike Audiences for Your Brand
As leaders in Predictive Score Marketing, we use first-party and offline data to calculate a score, unique to your brand and digital advertising objectives, for 220 million U.S. adults that predicts who is likely to become your customer and who is not. Our Lookalike Audiences make digital advertising initiatives more accurate and efficient across every digital channel and device.
Our people-based audiences are also proven to expand the scale of digital campaigns, increase conversions and and lower CPAs for behavioral campaigns. We deliver the audiences to your DMP, DSP or media platform to be used across desktop, social, native, mobile, video, TV and radio.
See these case study results to learn more
Bid Price Optimizer
Bidding algorithms are limited to online data signals to calculate the best bid price. This solution brings offline data into the equation and provides a deeper understanding of the value of each consumer. The results are more accurate bid pricing, better performance and lower CPAs.
The TruAudience® Platform: Create your own custom Lookalike Audiences and discover more than 360 insights about your customers.