Improve Sales & CPAs with Impression-Level Bid Decisions
TruSignal Offline Data
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Online Data
The Power of Offline Data, AI and Predictive Scoring
TruSignal's Bid Price Optimizer™ uses offline data, AI and predictive scoring to make smarter, impression-level bid decisions in real time. DSPs typically use online data to decide what to pay for each impression, and our solution leverages our massive offline data set—half of which isn't found online—to optimize performance. By bidding more for the impressions that are likely to convert and less for those that are unlikely, brands, agencies and DSPs can increase conversions and decrease CPAs.
Proven Results You Can't Ignore
65%
increase in engagements
45%
increase in engagements
25%
decrease in cost per acquisition
23%
decrease in CPAs for video
Fast
We build custom predictive models to score 247 million U.S. adults and deliver a custom solution in a matter of hours.
Easy
Getting started is easy. We're integrated with leading DSPs to leverage offline data in making custom bid decisions.
Transparent
We share more than 360 audience insights about your customers. Through every step, we show you what drives the predictive scores.
Omnichannel
Our people-based solution means you can bid against the same people across every digital channel and device.
