Improve Sales & CPAs with Impression-Level Bid Decisions

TruSignal Offline Data


Online Data


The Power of Offline Data, AI and Predictive Scoring

TruSignal's Bid Price Optimizer™ uses offline data, AI and predictive scoring to make smarter, impression-level bid decisions in real time. DSPs typically use online data to decide what to pay for each impression. Our solution uses our robust offline data to optimize performance. By bidding more for the impressions that are likely to drive KPIs and less for those that are unlikely, brands, agencies and DSPs can increase conversions and decrease CPAs.

3rd-Party Seed Data Network Increases Ease & Access

If you don’t have access to first-party data, or you want to discover a seed that aligns to your campaign KPIs, explore TruSignal’s third-party seed data network.

The network includes purchase data from Affinity Solutions, CPG purchase-based audience segments from NCSolutions, location data from NinthDecimal, as well as TruSignal’s existing industry-specific offline data and more.

Powered by Alliances with Industry Leading Brands

Proven Results You Can't Ignore


increase in engagements


increase in engagements


decrease in cost per acquisition


decrease in CPAs for video



Custom Audiences Available in Less than 48 Hours

We build custom predictive models to score 247 million U.S. adults and deliver a custom solution in a matter of hours.



Use Your DSP's Existing Terms

Getting started is easy. We're integrated with leading DSPs to leverage offline data in making custom bid decisions.




We share more than 360 audience insights about your customers. Through every step, we show you what drives the predictive scores.



Cross-Channel Reach

Our people-based solution means you can bid against the same people across every digital channel and device.