Improve Sales & CPAs with Impression-Level Bid Decisions

TruSignal Offline Data


Online Data

Bid Price Optimizer

The Power of Offline Data and Predictive Scoring

TruSignal's Bid Price Optimizer™ uses offline data and predictive scoring to make smarter, impression-level bid decisions in real time. DSPs typically use online data to decide what to pay for each impression, and our solution integrates powerful offline data—half of which isn't found online—to optimize performance. By bidding more for the impressions that are likely to convert and less for those that are unlikely, brands, agencies and DSPs can increase conversions and decrease CPAs.

Proven Results You Can't Ignore


increase in engagements


decrease in CPAs for video


decrease in CPAs



Custom Audiences Available in Less than 48 Hours

We build custom predictive models to score 247 million U.S. adults and deliver a custom solution in a matter of hours.



Use Your DSP's Existing Terms

Getting started is easy. We're integrated with leading DSPs to leverage offline data in making custom bid decisions.




We share more than 360 audience insights about your customers. Through every step, we show you what drives the predictive scores.



Cross-Channel Reach

Our people-based solution means you can bid against the same people across every digital channel and device.