Improve Sales & CPAs with Impression-Level Bid Decisions

TruSignal Offline Data

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Online Data

Bid Price Optimizer

The Power of Offline Data, AI and Predictive Scoring

TruSignal's Bid Price Optimizer™ uses offline data, AI and predictive scoring to make smarter, impression-level bid decisions in real time. DSPs typically use online data to decide what to pay for each impression, and our solution leverages our massive offline data set—half of which isn't found online—to optimize performance. By bidding more for the impressions that are likely to convert and less for those that are unlikely, brands, agencies and DSPs can increase conversions and decrease CPAs.

3rd-Party Seed Data Network Increases Ease & Access

If you don’t have access to first-party data, or you want to discover a seed that aligns to your campaign KPIs, explore TruSignal’s third-party seed data network.

The network includes purchase data from Affinity Solutions, CPG purchase-based audience segments from Nielsen Catalina Solutions (NCS), location data from NinthDecimal, online behavioral data from ShareThis, as well as TruSignal’s existing industry-specific offline data and more.

Powered by Alliances with Industry Leading Brands

Proven Results You Can't Ignore

65%

increase in engagements

45%

increase in engagements

25%

decrease in cost per acquisition

23%

decrease in CPAs for video

Fast

 

Custom Audiences Available in Less than 48 Hours

We build custom predictive models to score 247 million U.S. adults and deliver a custom solution in a matter of hours.

Easy

 

Use Your DSP's Existing Terms

Getting started is easy. We're integrated with leading DSPs to leverage offline data in making custom bid decisions.

Transparent

 

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We share more than 360 audience insights about your customers. Through every step, we show you what drives the predictive scores.

Omnichannel

 

Cross-Channel Reach

Our people-based solution means you can bid against the same people across every digital channel and device.