San Francisco, CA, Nov 3, 2015 – TruSignal, the leading provider of people-based predictive scoring for digital advertising, today announced it has hired Dave Oliveira as Chief Revenue Officer (CRO). Dave was most recently the CEO of Balihoo. Dave will oversee the growth of TruSignal’s expanding client base, revenue from existing clients, and will also manage the channel and agency business lines. Dave will also work with the executive team to extend TruSignal’s offering of custom people-based audiences to more marketers throughout the digital ecosystem.
“Dave is a great addition to our team and we welcome him to the TruSignal family,” said Gordy Meyer, CEO. “It’s a testament to our company’s steady progress that such a talented professional is joining our ranks. We’ve seen a remarkable acceleration in the adoption of TruSignal’s custom people-based audiences. With his impressive sales and marketing record, Dave is poised to accelerate that growth even further. Marketers have told us they want our product, and he will be integral to helping us to meet that demand.”
With over 20 years of leading revenue and operational teams across media, digital and SaaS organizations, Dave most recently served as CEO of Balihoo, an enterprise focused SaaS local marketing platform. Prior to Balihoo, Dave held executive sales and leadership roles at companies well known for leveraging the latest technology and most innovative business models including Yahoo, Demand Media and Mediaocean’s Mbuy division. His experience working with brands and agencies to leverage cutting edge solutions will be applicable as he helps to scale TruSignal’s partnerships across the industry.
“Dave has the perfect background for this position,” added TruSignal President David Dowhan. “Not only is he an experienced team leader and sales executive, but he also has interpreted data from the marketer’s point of view. His experience makes him an ideal fit for a company like TruSignal which helps marketers get the most out of their data-driven marketing campaigns.”
TruSignal uses big data, predictive analytics and technology to deliver a more advanced way to target people for brands, agencies and platforms. Its on-demand predictive targeting platform combines 12 different types of non-sensitive offline data, thousands of predictive attributes, a unique predictive analytics engine, people-based scoring, a closed-loop measurement system and unsurpassed digital reach that can anonymously message customers across multiple channels. TruSignal’s team brings decades of experience in data-driven marketing, predictive analytics, experimental design, campaign optimization, and scalable Big Data management. TruSignal was spun off from eBureau, its sister company, in 2012. TruSignal is a wholly-owned subsidiary of xTech Holdings, Inc., and its investors include Redpoint Ventures, Split Rock Partners and Tenaya Capital. For more information, please visit tru-signal.com. Follow TruSignal on Twitter, LinkedIn and Facebook and read the latest industry opinions and ideas on the company’s Audience Matters blog.