How TruSignal's Offline Data and Predictive Scoring Outperforms Other Digital Strategies
The secret to offline data success is knowing how to use it. In this webinar, you’ll learn how a TruSignal customer realized powerful results by using offline data and predictive scoring to reach more valuable prospects and improve targeting efficiency.
Our customer was using online data to target campaigns, but found it drove results that maxed out quickly. “We were reaching people who were in market for a time, but it was like chasing a shadow; we were always two steps too late. Customers already made the decision before we served ads to them,”* said the firm’s associate media director.
If you’ve faced similar challenges, watch this webinar now to learn how offline data and predictive scoring help:
- Improve targeting accuracy across every channel and device
- Drive efficiencies by avoiding wasteful impressions
- Find high-value prospects early in the path to purchase
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Meet the Hosts
Dave Oliveira, TruSignal Chief Revenue Officer
As CRO, Dave leads TruSignal’s sales, client development and channel teams. Dave brings over 20 years of experience leading revenue and operational teams across media, digital and SaaS organizations. Prior to TruSignal Dave served as CEO of Balihoo, an enterprise focused SaaS local marketing platform. Dave has also held executive sales and leadership roles at companies leveraging the latest technology and innovative business models including Yahoo, Demand Media and Mediaocean’s Mbuy division.
Guest Speaker Michelle S. Bishop, Forrester Principal Consultant
Michelle S. Bishop is a principal consultant in Forrester's Total Economic Impact (TEI) consulting practice. Her focus is on measuring and communicating the value of technology investments and initiatives for business leaders. Michelle conducts primary quantitative and qualitative research and creates ROI business case studies, tools, and content to communicate the business value of investments. Her studies assess the costs, benefits, flexibility, and risk associated with specific investments. Michelle also assists clients in evaluating business and technology investment opportunities through financial analysis. She has been with Forrester for almost ten years.
*Excerpt taken from The Total Economic Impact™ Of TruSignal, a September 2016 commissioned study conducted by Forrester Consulting on behalf of TruSignal.