MediaPost Brand Marketer’s Summit Breakfast Sponsor Presentation

1:1 audience targeting is a reality today with Big Data enabling marketers to target specific users at scale. However, many marketers are still struggling with the deluge of data and how to best integrate multiple data sources and targeting techniques. Watch this presentation for a framework you can use to align your campaign objectives with the appropriate data and audience targeting techniques. David Dowhan, President, TruSignal, will discuss best practices on how Big Data and predictive modeling can create scaled lookalike and act-alike audiences that avoid the scale/accuracy dilemma of basic segment and cluster targeting. Finally, he’ll share findings on how one marketer used a lookalike audience to prospect new, high value customers.