Digiday’s December 2014 Brand Summit TechTalk

Most likely, one of your 2015 goals is to drive new growth. You’re probably using digital programs to capture in-market demand from online prospects showing interest in your brand today. But what strategies can you implement to scale your efforts? How can you find prospects who aren’t raising their hands today? This TechTalk will walk you through a case study of how one leading home warranty services marketer partnered with TruSignal to move up the funnel. You’ll learn how the digital prospecting campaign aligned the right data and targeting techniques to achieve the brand’s growth goals by targeting prospects, based on value, earlier in their consideration cycle.