Digiday’s April Brand Summit TechTalk

Watch David Dowhan’s Digiday TechTalk to hear a case study of how one leading insurance marketer has moved up the funnel to create new demand and drive incremental growth with high-value prospects—before they’ve raised their hands. You’ll learn how digital, High-Value Prospecting campaigns are creating new demand by targeting prospects, based on value, earlier in their consideration cycle and driving new accounts that are 34% greater than average value.